Case on Metabical
You analysis must be 5-10 pages long, typed, 12 point font, double-spaced, and 1” margins on all sides. Grammar and spelling should be thoroughly checked.
For the case on Metabical, please focus on the following questions:
1. What is the decision-making process for Metabical? Who is involved in the process?
2. How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer?
3. How should CSP identify and employ the differential advantages that Metabical offers to position itself in the marketplace?
4. Given the positioning strategy you chose, what would be your communications strategy to each of your target audiences? Would you change the marketing budget for the IMC mix? If so, how? What the timeline for your communications plan look like?