Assignment 3.1: Persuasive Message
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Assignment 3.1: Persuasive Message
Write a four (4) paragraph form letter to potential customers on the range of services your business or organization can provide. (The business/organization and customer(s) may be “real” or fictitious.)
The letter should include the following: (Very important to include the following)
- The structure of the letter follows the four-point persuasive outline, AIDA – Attention, Interest, Desire, and Action.
- The content stresses a central theme, selling point, or appeal to the customer.
- The content includes supportive information and details describing the range of services your business or organization can provide.
- Clarity, writing mechanics, and formatting requirements.
- Follow writing principles of unity, coherence, and emphasis.
- Keep paragraphs short.
- Use concrete nouns and active verbs.
- Use specific language.
- Consider using bulleted lists to present information clearly. (Refer to Figures 8-9 and 8-10 in Professional Communications for sample letters.)
2 pages