Analyze the effective press release you selected and describe the features that make it successful



Question 1:

Analyze the effective press release you selected and describe the features that make it successful.

Question 2:

Analyze the ineffective press release you selected and describe how you would change it to make it successful by making at least two specific recommendations for improvement.

 Question 3:

You are directing the public relations campaign for a business that you patronize regularly. In an effort to get a newspaper reporter interested in doing a story about your business, you plan to write a pitch letter to entice the interest of the reporter. Choose one type of pitch that you think would be most effective for this business. Explain in detail why you think this would be the most effective pitch type.

Question 4:

Choose any other type of pitch letter (see “The Pitch Letter” Attachment) and explain why it would NOT work for the campaign you are managing.

Question 5:

See attachment for short guide to selecting a venture capitalist. Analyze the six steps in the guide. Determine which step you believe would be the most difficult for an entrepreneur to complete. Support your answer.

Question 6:

Given your response to the previous question, construct a detailed plan for enacting the most difficult step of the “Guide to Selecting a Venture Capitalist” (See Attachment) Provide support for the steps in your plan.

Question 7:

Venture Capitalists (VCs) need deal flow, which often comes from angel investors. Yet, information in the textbook makes it seem like VCs often dislike angel investors. Examine the reasons for potential conflicts between angel investors and VCs. Propose two ways to mitigate these conflicts.

Question 8:

Determine three ways that conflicts between angel investors and VCs can impact the operations of a start-up company. Assess the impact that conflicts might have on the value of a business in its early stages.

Question 9:

Analyze the positive and negative causes and results of conformity, compliance, and obedience in a specific social environment.

Question 10:

Describe an event in which you (or someone you observed*) followed the group in an activity that you (or the other person) did not agree with. Explain the reasons for the behavior

Question 11:

Explain at least two (2) ways in which group decision making and behavior may influence one of the following groups: work team, social clique, or gang.

Question 12:

Compare and contrast two (2) leaders – one (1) positive and one (1) negative – in at least three (3) ways, and discuss the social influence each type of leader has on the others in a specific group. Support your response with specific examples.

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