Showing 757–765 of 1959 results

  • Why is two-way communication so important in consumer relations

    $35.00

    Final exam (100 points)

    Most importantly, please go beyond quoting and reciting factual information and provide your critical perspectives. Providing specific cases to present your analysis is highly encouraged. You might need to write more than 2 paragraphs to fully discuss the questions.

    Ch. 9, 10, 11, 12, 13

    Ch. 9 Consumer Relations

    1. Why is two-way communication so important in consumer relations? Please discuss the importance from both theoretical and practical perspectives. Use a case (it could come from the text or current topics) to present your case. / 20 points

    Ch. 10 Internal Communications

    1. How would you research the cultural, social and political structures in another country to prepare for a campaign to promote frozen pizza? Please discuss in terms of ROPE (Research, Objectives, Programming and Evluation) and its relationship with your research of the cultural, social and political structures. / 20 points

    Ch. 11 Relations with Special Publics

    1. What type of research would you conduct to customize the messages and approach in reaching an audience of Hispanics living near Los Angeles? / 20 points

    Ch. 12 Crisis communication.

    1. Please go back to our textbook and read Case 12-1 Deepwater Horizon and answer the following questions.
    • What were the situational antecedents that influenced public perception about the severity of the crisis? (Exam the history of successes/problems by other oil companies in similar crises. Explore previous British Petroleum oil spills.) / 5 points
    • Discuss the range of publics/audiences involved with the oil spill. (fishermen, tourism, families of those killed, local government officials, environmental communities, Coast Guard, EPA, NOAA, FEMA etc.) / 5 points
    • Discuss the impact of having a video feed showing the leak on the ocean floor. / 5 points

    Ch. 13 Integrated Marketing Communication.

    1. Provide a definition for integrated marketing communication and discuss conceptual similarities and differences from public relations. / 20 points
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  • Stacey Antine – Entrepreneurial Profile

    $10.00

    Stacey Antine – Entrepreneurial Profile

    Research Stacey Antine before answering the questions.

    This week, we talked to Stacey Antine, a New Jersey entrepreneur to hear her story directly.

    HealthBarn USA‘s mission includes being committed to helping families raise their nutrition literacy through hands-on learning about where our food comes from, and why fresh tastes best and is best for bodies, minds and souls. They offer a variety of programs, classes, school assemblies and functions for children ages 3-12 and parents aimed at teaching nutrition, healthy eating, and the process of growing food. Peruse HealthBarn’s website to learn more about the organization. Be sure to check out the TV Highlights to see some of the media exposure Stacey and HealthBarn USA has received.

    What are your thoughts on Stacey’s entrepreneurial journey? Did anything surprise you about Stacey’s path to entrepreneurship or the challenges/issues that she currently faces or has faced in the past?

    In addition to teaching classes on healthy eating, Stacey also goes out into communities and schools and talks about healthier eating choices. Recently, the Bergen Record challenged Stacey to buy food for a family of four using food stamps.

    This is the link to the article:

    http://www.northjersey.com/community-news/can-you-feed-a-family-of-4-healthy-food-for-126-a-week-1.597133

    What are the business implications of accepting this challenge? In what ways does the article affect her business? How does it relate to and further her business mission? Entrepreneurs make decisions daily on what activities they should partake in to further their business. Interviews, social networking, challenges such as this one, etc., all take time and effort, and so most entrepreneurs are very judicious in their choices. What are your thoughts on the importance of outreach, especially in a business model such as Health Barn’s?

    One concept that we discussed was Social Entrepreneurship. For more information on social entrepreneurs use this link:

    http://www.schwabfound.org/content/what-social-entrepreneur

    You can also check out “The New Heroes” on PBS.org, which contains profiles on and information about social entrepreneurs.

    After learning more about Social Entrepreneurship, how do you think HealthBarn fits into that business model? Would you consider it to be a socially conscious venture? What aspects of it best fit with what you have learned about social entrepreneurship? Stacey also talked about the Ben Applebaum Foundation, which provided help for her when she was starting HealthBarn.

    http://www.benappelbaumfoundation.org

    Social Entrepreneurship is a relatively new term. Do you think that it is a new concept or have their been social entrepreneurs throughout history? Why do you think people are choosing to start socially conscious firms? What makes them different from not-for-profit organizations? Do you they it can be a sustainable business model? What decisions do you think social entrepreneurs might think differently about than traditional for-profit entrepreneurs (if any)?

    What are some ways to manage challenges when faced with them? How much consideration should you give them when starting a new company? What happens if the challenge cannot be overcome? How can you adapt without closing the business? Thinking about what might happen down the road in your business is an important step when you are first starting it, and something to think about at frequent intervals as you proceed with the business.

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  • How can media and technology impact family issues

    $20.00

    How can media and technology impact family issues such as violence, death, natural disaster or special needs?

    • Just follow the APA essay style, have an introduction with the stated position and thesis statement, body of 3 articles summaries and conclusion of the essay.
    • You should have an introduction, conclusion, and a summary of each of your three articles. Your summaries should describe the methods and the findings with enough detail that the reader can understand fully what the study was about, how it was conducted, and what was found.
    • The majority of your paper should be focused on a synthesis of the articles with the final goal of addressing your thesis statement/position.
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  • Thread 1: Examples of TQM

    $25.00

    Thread 1: Examples of TQM

    Provide an example of TQM. you may use information that you have learned through media.

    Thread 2: TQM vs. others

    How does Total Quality Management compare to other similar process improvement systems? What are the similarities? What are the differences? Why would you recommend one program over another (for example, why would you recommend TQM over Six Sigma)?

    Thread 3: Organizational performance measures

    This week I talked about a number of organizational performance measures commonly used. What measure(s) does your organization use to track organizational performance? What measure(s) should organizations use? For example, I talked about most organizations relying on financial information, is this the most important indicator of organizational performance?

    Thread 4: Measuring change

    There are several ways in which an organization can measure change, and this partially depends on the change. What measurement is important for change success? Why? How would you define success according to this measure?

    Thread 5: Open Topic

    This thread is meant to provide students the opportunity to start or engage in a relevant discussion outside of those initiated by the instructor. This is an important component of the course that replaces the “blog posts” component incorporated in previous iterations of this course. This is an opportunity to incorporate outside reference materials, and to view the course material from different angles. This is also the opportunity to discuss the ways in which the course material applies to your specific discipline.

    Ground rules:

    1. The topic you choose MUST be relevant to the course content. Please make this clear in your initial post.
    2. The topic you choose should be relevant to the current week’s course content.
    3. When making an initial post, state your observations, and provide any reference material if necessary. Then, try to pose an open-ended question so others can respond to your post with their own observations.
    4. For clarity and organization…when you reply to this initial post, please re-title your post to convey the topic of discussion you would like to initiate.
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  • Women Leaders

    $7.00

    Over the course of the semester, we have discussed many facets of entrepreneurship and how certain aspects affect women entrepreneurs specifically. For this blog post, I would like to discuss leadership and women leaders, both from the business perspective and from the leadership perspective.

    To start, consider these questions: Are all leaders entrepreneurs? Are all entrepreneurs leaders? Do you need to be an entrepreneur to be a leader? Do you need to be a leader to be an entrepreneur? Why or why not?

    Consider the leadership perspective. What set of qualities do you think must be present for a leader to succeed in their endeavors? Read “What Makes for an Effective Leader” by Sandra Larson for her views on the subject.

    Now consider the business perspective. Is leadership the same as management? Is a good manager automatically a good leader? What are the differences between the two schools of thought? Hilary Owen of USAToday.com explores these questions in her article, “What Makes a Leader?“

    Why would it be important for an entrepreneur to possess leadership skills? What parts of entrepreneurship might require the ability to lead? For one person’s perspective, read this blog post, “What Do Leaders and Entrepreneurs Have in Common?” Do you agree or disagree with the qualities he has mentioned? What other qualities do you think leaders and entrepreneurs have in common?

    So what exactly is a leader? Check out this definition. Does it coincide with your definition? Leaders can emerge in all types of arenas. Some that we are most familiar with are business and political, but there are also social leaders, thought leaders, humanitarian leaders, etc.

    Every year Forbes Magazine puts out a list of the 100 Most Powerful Women. Go through the 2015 list and explore some of the women on the list. Also check out this article that highlights some of the women on the list. Are these “powerful” women all leaders? What qualifies them (or doesn’t qualify them) as a leader? Choose one or two that you would like to discuss and talk about whether on not you think that she is a leader and why or why not. Are there any women on the list that surprised you? Were you familiar with all, most, most or not many of the women on the list? Forbes has been compiled this list for eleven years. Look at this article to see the women that have made the list since 2004.

    The most powerful woman on the Forbes list is Angela Merkel, Chancellor of Germany. Elected in 2005, she is Germany’s first female Chancellor. Read this New York Times profile for more information on Chancellor Merkel and some of the challenges that a powerful Head of State (male or female) faces in today’s world. Are you familiar with Angela Merkel? Do you feel that a female Head of State faces certain challenges due to her gender that a male Head of State does not face? Do they face the same criticisms or are they different? Click here for a list of all current female leaders. What are your thoughts after seeing the list?

    One woman that is considered to be a great leader even though she was not an elected official was Eleanor Roosevelt. (This link provides a video as well.) It is said that she changed the role of First Lady from that of figurehead and social direction to an active participant in the country’s governing (if desired). She was extremely controversial due to her strong opinions about civil rights and matters of state and her willingness to speak freely on subjects of great importance to her, and embraced a leadership position. For an in-depth biography of Eleanor Roosevelt, click here.

    What women leaders are you familiar with? Are there any that you admire and/or respect for their leadership abilities? Why? Please feel free to discuss any women this week that you feel exemplify the qualities you associate with leadership and explain why you feel they are important. (They can be historical or current, business or otherwise.) Discuss what you think a leader is and if and why it is an important aspect of entrepreneurship. Lastly, consider whether leadership can be taught or learned, or does it rely on innate qualities. Do you think that you have the potential to be a good leader now or sometime in the future?

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  • Evaluating Iphone

    $5.00

    Evaluating Iphone

    You will evaluate a particular product, performance, OR place by  stating a clear judgment and supporting that judgment  with  commonly  recognize criteria or standards.    Basically, you will be writing a review without using research or looking online for ideas.

    When evaluating a topic,  you must be  familiar  with it, or at least  be  able  to revisit   and review  it as necessary  –  absolutely  no research  allowed.   Think back  to Lamott  and her food reviews – how  many times  did  she revisit the restaurants?

    Some more topics to choose  from (no research!): Products:  clothing,  cell phone,  car, food/drink

    Performances:  a play,  TV show,  movie,  a previously  recorded concert

    Places:  restaurant,   library,  bookstore,   coffee  shop, park,  gym,  campus  locations

    Drafting:

    Pay  special  attention  to the ways  you  choose  to explain  your topics  –  you should  try to use various  explanatory   strategies   to reach  your  audience,   such as using  examples,  explaining   a process,  describing  clearly,  and analyzing  (causes  and effects/comparing  and contrasting)  whenever   possible .

    Use this checklist as .you work your way through the chapter in Choices:

    o  STEP  1: Explore  Your Choices p. 206-212

    o  STEP 2: Write Your Discovery   Draft p.212-215

    o  STEP 3: Revise   Your Draft p. 215-227

    o  STEP 4: Edit Your Sentences  p. 228-233

    o  STEP 5: Share  Your Essay p. 233-234

    o  Chapter  Checklist  p. 234-235

    o  REFLECTING  ON YOUR WRlTING p. 235

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  • BUSINESS OPERATIONS AND ADMINISTRATION

    $25.00

    Module 3 – Case

    BUSINESS OPERATIONS AND ADMINISTRATION

    Case Assignment

    Please view these videos:

    A tour of the “behind the scenes” plant and facilities of Sinai Hospitalhttp://www.youtube.com/watch?v=iDM1HCtC8HM

    Ottawa hospital transforms operations and processes to improve patient care and safetyhttps://www.youtube.com/watch?v=EurNmCbMXqg

    Prepare and submit a paper responding to the following items:

    Use the online library, Internet, required reading, and other resources to research and develop a more complete appreciation of business operations and administration.

    Based on your findings, write a scholarly paper that clearly addresses the following:

    1. Identify and describe an area of business operations and administration to include the services provided, key personnel within the department, and how this department supports or is supported by other departments.
    2. Identify and describe at least two trends that have an impact on the setting you selected. These can be trends related to supply and demand, political climate, regulatory, demographic changes, or patient care.
    3. Evaluate the impact of these trends on business operations and administration.
    4. Analyze the trends, and thinking as a healthcare administrator, how do you capitalize on these trends to improve operation and bottom line performance? How can you mitigate the negative impact of the trends?

    Assignment Expectations

    Write a 3-page double-spaced paper (this does not include title and reference pages). It needs to be well written, based on information from scholarly research, and should demonstrate a thorough analysis of the topic.

    Module 3 – Background

    BUSINESS OPERATIONS AND ADMINISTRATION

    Supplemental Resources

    Olsen, K. (n.d). (2014). Outpatient outlook. Retrieved fromhttp://healthleadersmedia.com/content/MAG-86466/Outpatient-Outlook

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  • How do you hope to achieve career balance

    $5.00

    Throughout your adult life, you will make decisions regarding your career. As college students, you have already started on a career path by choosing your college, major, extracurricular activities, etc. Several of you have posted that you are considering entrepreneurship. In most cases, you will begin by working for a company to start, and then make choices from there.
    Regardless of the career path you choose and the home life you choose, you will probably find the need to create a balance between the two. What exactly does that mean and how does one accomplish it? Is creating a balance between career and family harder for one gender than it is for the other? How do you think entrepreneurship might factor into creating and maintaining a work-life balance? Do you think it might be more or less difficult than other options or just different? To the men in the class, do you feel that you have the same issues as the women or do you feel they differ?

    Traditional gender roles have typically played a part in determining who in the family participates in what activities. Biologically, it is women who bear children, and oftentimes, participates in the bulk of the child-rearing. However, keep in mind that an 1800s farm wife worked 60-90 hours a week in the home doing laundry, cooking, sewing, etc., so they had “jobs,” just not outside the home.

    The “typical” American family today is very different. Many women today pursue careers and raise families at the same time., or choose not to raise families. This is a very different picture than half a century ago, as portrayed in shows like “Leave it to Beaver.” Consider NBC’s show that ended last season, “Parenthood.” Four families are portrayed in the show, including a single mom, a family with a stay-at-home dad, a family with a stay-at-home mom who goes back to work, and a family with two working parents. What does this tell us about our current society’s view on working families? Do you think these are accurate depictions of real families?

    The number of stay-at-home dads in the United States has tripled in the last decade, although they still only account for 3.5% of stay-at-home parents. There are many reasons why these numbers are climbing, some of which are considered in this article. There are 5 million stay-at-home moms compared to 462,000 stay-at-home dads that are primary caregivers. Click here to hear (and read) a segment from NPR’s Morning Edition on this topic. Do you think that there are social stigmas against fathers who choose to stay at home with their children? Would you consider this option for your family in the future? Consider the stigmas and thoughts presented in this article.

    There are many arguments today about the ability of women to “have it all.” In 2012, two prominent women made very different choices regarding their career and their family. As detailed in this article, Marissa Mayer, chief executive at Google, accepted the position of CEO of Yahoo! Corporation. She was five months pregnant at the time. For one blogger’s opinion about the topic, click here. She then went back to work after only a few weeks of maternity leave last fall. What do you think this shows about women’s career and home options today? Do you have any opinions about Marissa Mayer’s choices? (Interesting note: when I was writing this blog post, I looked for, and couldn’t find, a picture of Marissa Mayer while pregnant. Do you think that means anything?) In February of this year, Mayer made a decision regarding Yahoo! that attracted a lot of attention. She stopped the “work from home” option that Yahoo! had offered to many of its employees. Many mothers who worked for Yahoo! felt negatively about this choice. Read this article about the decision and how it affected people and how Marissa Mayer was perceived because of this choice. How do you feel about it? Do you think that fact that Mayer is herself a working mother should be taken into consideration when deciding how you feel about this choice? (I ask this because her status as a mother and her ways of caring for her child while performing her CEO duties were greatly criticized.) If a male CEO had made the same decision, would the public perception have been the same?

    Another woman, Anne-Marie Slaughter, the first woman director of policy planning at the State Department, choose to leave her foreign policy job and return to her family and professorship in Princeton, NJ. She felt that here sons were having issues that could be partly alleviated if she were not living full-time in Washington, D.C., and therefore made the decision to come home. Read her story, in her own words, here. How does this story contrast with Marissa Mayer’s story? What do you think this story shows about the choices and options women today have? Do you have any opinions about Anne-Marie Slaughter’s choices? What do these two examples show about the quest for finding “balance”?

    Starting an entrepreneurial venture is an avenue that more and more women are pursuing for a variety of reasons. One of those reasons is the ability to create a schedule that accommodates work and family. However, beginning a business can be an extremely time-consuming venture. Bobbi Brown, founder of Bobbi Brown Cosmetics, wrote about her experiences of balancing a start-up venture in Inc. Magazine. What do you think the challenges would be of running a business and balancing the rest of your life? What do you think the rewards might be? How do you think being an entrepreneur might be helpful in maintaining a balance between work and home life? How do you think it might be detrimental?

    Consider these questions and resources as you post your comments this week. How do you hope to achieve career balance? How are you achieving it now? How do you think gender factors into career balance decisions?

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  • Discussion 8 Global Entrepreneurship

    $7.00

    Throughout the semester, we have discussed reasons for entrepreneurship, qualities that entrepreneurs possess, and many examples of entrepreneurs. But most of our discussions have been focused on the United States and American entrepreneurs. This week, we will be discussing entrepreneurship from a global perspective, and looking at whether certain traits and reasons are universal, or whether the economy, political structure, social norms, etc. have an effect on entrepreneurship and what those effects might be. Also, how do these factors affect women entrepreneurs specifically?

    The Global Entrepreneurship Monitor (GEM) studies entrepreneurship from a global perspective and has released studies specifically on women entrepreneurs. The 2012 GEM Women’s Report is in the class Dropbox folder. Read the executive summary, the key overall findings and any of the subsequent sections that you find interesting. What does this study show about women entrepreneurs worldwide? What topics do they specifically discuss? Are any of the findings surprising to you? One thing that the GEM studies have discovered is that female entrepreneurship is vital to economic growth. Read this business note, “Women Entrepreneurs are Key to Long-Term Economic Growth” on the subject.

    Consider the impact of certain factors on entrepreneurship and female entrepreneurship specifically. For example, do you think that the reasons for entrepreneurship might vary in different types of economies? Do women entrepreneurs face the same opportunities and challenges in other countries as they do in the United States?

    How about social norms? We have discussed the “glass ceiling” and certain obstacles that women in the United States face. How do you think they compare to obstacles that women in other countries and cultures face? For a look at women entrepreneurs in the Middle East, read “How Women Entrepreneurs Are Driving Business in the Middle East.” (The picture above shows a group of women entrepreneurs with their business plans.) Earlier in the semester, we looked at the 100 Most Creative Women in Business, and Number 1 on the list was Princess Reema Bint Bandar Al-Saud from Saudi Arabia, discussed in the above article. Read updated information on her entrepreneurial venture and her outlook on women in business here.
    For another look into how society plays a role in women’s entrepreneurial decisions, read this excerpt from the book African Women and ICTs (edited by Ineke Buskens and Anne Webb), written by Alice Wanjira Munyua, “Women Entrepreneurs in Nairobi: Examining and Contextualizing Women’s Choices.”

    Zhang Yin, a Chinese entrepreneur, capitalized on an opportunity to recycle paper (mostly from the United States and Europe) into corrugated cardboard in China. Read her story here.
    There are several organizations that seek to aid entrepreneurs worldwide. Watch this video to see more about programs that organize microloans for entrepreneurs worldwide. To learn about one of these organizations, check out Kiva’s Web site. How do you think loan programs such as this one help promote female entrepreneurship? Look around the Web site and read some of the stories. What are your thoughts on these entrepreneurs and what they are trying to accomplish? Do you think these programs benefit them and their entrepreneurial efforts? Did you find any entrepreneurs that impressed you? (Keep in mind what we have learned about social entrepreneurship when looking at these organizations.)

    Kiva was co-founded by a woman entrepreneur, Jessica Jackley. She saw a need for international microloans, and created Kiva to help women entrepreneurs worldwide. Click here to read a short biography and watch a video about her reasons for founding a “socially conscious” business.
    Consider all of the reasons that we have spoken about this semester for starting your own business. Do you think that if you lived in a different part of the world, that different reasons would be discussed? Can you come up with any examples? Do you think women are more or less likely to become entrepreneurs in societies other than the one in which we currently live? Do you think that it might be easier or more difficult to start your own business? What opportunities and challenges might exist? Consider different cultures and different parts of the world when you are discussing these questions.

    Additional Materials:

    Global-Entrepreneurship-Monitor.pdf

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