Showing 1234–1242 of 1965 results
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MINICASE: DIGITAL AGE GAMES (Shirley Sales Management)
$3.50MINICASE: DIGITAL AGE GAMES
Digital Age Games is a video game publisher that took gaming to a new level in the early 1990s with its well-known ‘Sack Attack—Extreme Football’ game. Unfortunately, it has not had a popular game title since that lime and is attempting to make a comeback with its new game • Drop-Kick–Extreme Wrestling.’ However, digital Age has found that there is -extreme competition for space on retailer shelves, as the top three game publishers (Digital Age is not one of them) hare a 90 percent share of the market and a corresponding share of shelf space ‘therefore. Digital Ages sales group is an area of key concern to address this concern, Digital Ages management has hired Shirley Hill, job analysis consultant. to conduct a lob analysis of the company’s sales positions and give overall advice on how to improve the recruitment process for those positions Shirley began her analysis try dong research on the gaming industry as a whole. re•Irwin° the sales structure and lob descriptions of Digital Age’s major competitors and determining goals and objectives of Digital Age’s management. Management told her that it wants to locus on customer prospecting and product demonstration by increasing in-person sales-person attention (and therefore. salesperson travel) It also wants employees with gaming knowledge who will better understand product detail and be able to communicate it to Customers She spoke at length with the sales managers to determine what the salespeople actually do, as well as which are high performers and which are low performers. On her office visits with management, she perceived the tension her presence brought to the sales representatives, who were concerned that their lobs may be at stake, so she spared them and herself by not talking with them directly. Because the job descriptions had not been updated since 1997. her next order of business was to create a new description for the sales representative position lief draft rob description is as follows:Sales Representative
The digital Age Games North American sales organization drives the placement, retail marketing, and retail advertising support for consumer goods in its established retail and distributon channels The sales representative must
- Manage U.S. video game distributors and other regional accounts for both video game and PC game products
- Achieve quarterly sell-in objectives and revenue targets
- Maintain established accounts through regular customer contact in pursuit of follow-on sales Provide crisp and consistent feedback/communication to managers and others as required
Selection criteria.
- 2-3 years of experience in sales of entertainment products
- Bachelor’s degree
- Team player who can deal with ambiguity
- Customer service-oriented
- Strong presentation and communication skills
- Excellent organizational skills and attention to detail
Finally, Shirley made recommendations as to sources for new sales recruits Because knowledge of gaming and the product is central to the position, she recommended that the company primarily look to applicants who are existing employees in the company. Similarly, Shirley reasoned, by advertising positions on the Internet, both on Digital Age’s website and other third-party job sites, Digital Age would attract tech-savvy applicants. Shirley insisted that these two sources would provide more than enough quality applicants. Shirley was quite satisfied with her analysis and recommendations, but management has some concerns and has scheduled a feedback meeting with her
Questions
- From the facts given, did Shirley do a proper job analysis, What else could she have done to evaluate the current positions’ Explain
- Evaluate the job description. Is there anything you would have added, deleted, or changed?
- Besides those recommended by Shirley, what other source(s) of applicants might Digital Age use for recruiting new salespeople? Why’,
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Case 2: Luxury Wars – LVMH versus Hermès
$12.501.Hermès International was a family-owned business for many years. Why did it then list its shares on a public market? What risks and rewards come from a public listing?
2.Bernard Arnault and LVMH acquired a large position in Hermès shares without anyone knowing. How did they do it and how did they avoid the French regulations requiring disclosure of such positions?
3.The Hermès family defended themselves by forming a holding company of their family shares. How will this work and how long do you think it will last?
Additional Files:
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Financing S&S Air’s Expansion Plans with a Bond Issue
$7.50Chapter 7 Mini Case 4: Financing S&S Air’s Expansion Plans with a Bond Issue
Mark Sexwale and Thandi Shilowa, the owners of S&S Air have decided to expand their operations. They instructed their newly hired financial analyst, Chris Gumede to enlist an underwriter to help sell R20 million in new 10-year bonds to finance construction. Chris has entered into discussions with Danielle Ralston, an underwriter from the firm of Raines and Warren, about which bond features S&S Air should consider and what coupon rate the issue will likely have.
Although Chris is aware of the bond features, he is uncertain as to the costs and benefits of some features, so he isn’t clear on how each feature would affect the coupon rate of the bond issue. You are Danielle’s assistant, and she has asked you to prepare a memo to Chris describing the effect of each of the following bond features on the coupon rate of the bond. She would also like you to list any advantages or disadvantages of each feature.1. The security of the bond, that is, whether the bond has collateral.
2. The seniority of the bond.
3. The presence of a sinking fund.
4. A call provision with specified call dates and call prices.
5. A deferred call accompanying the above call provision.
6. A make-whole call provision.
7. Any positive covenants. Also, discuss several possible positive covenants S&S Air might consider.
8. Any negative covenants. Also, discuss several possible negative covenants S&S Air might consider.
9. A conversion feature (note that S&S Air is not a publicly traded company).
10. A floating rate coupon.Additional Files:
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Robin Hood Case Answers
$7.50- What problems does Robin Hood have? What issues need to be addressed?
- Do Robin Hood and the Merrymen need a new mission? New objectives? A new strategy? Why or why not?
- What strategic options does Robin Hood have? Is continuing with the present strategy an option or is the present strategy obsolete? Conduct a SWOT analysis to complete this answer
- Why not try to end the campaign by killing the Sheriff?
- What are the pros and cons of accepting the offer of the barons to assist in securing King Richard’s release from prison?
- What action plan would you recommend to Robin?
- How should Robin implement the recommended plan? What action steps will need to be taken to make the recommended strategy work successfully?
MKTG 522 Marketing Plan Final Paper – Hantz Group: A New Era of Financial Planning
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MINICASE: DIGITAL AGE GAMES
$5.00MINICASE: DIGITAL AGE GAMES
Digital Age Games is a video game publisher that took gaming to a new level in the early 1990s with its well-known ‘Sack Attack—Extreme Football’ game. Unfortunately, it has not had a popular game title since that lime and is attempting to make a comeback with its new game • Drop-Kick–Extreme Wrestling.’ However, digital Age has found that there is -extreme competition for space on retailer shelves, as the top three game publishers (Digital Age is not one of them) hare a 90 percent share of the market and a corresponding share of shelf space ‘therefore. Digital Ages sales group is an area of key concern to address this concern, Digital Ages management has hired Shirley Hill, job analysis consultant. to conduct a lob analysis of the company’s sales positions and give overall advice on how to improve the recruitment process for those positions Shirley began her analysis try dong research on the gaming industry as a whole. re•Irwin° the sales structure and lob descriptions of Digital Age’s major competitors and determining goals and objectives of Digital Age’s management. Management told her that it wants to locus on customer prospecting and product demonstration by increasing in-person sales-person attention (and therefore. salesperson travel) It also wants employees with gaming knowledge who will better understand product detail and be able to communicate it to Customers She spoke at length with the sales managers to determine what the salespeople actually do, as well as which are high performers and which are low performers. On her office visits with management, she perceived the tension her presence brought to the sales representatives, who were concerned that their lobs may be at stake, so she spared them and herself by not talking with them directly. Because the job descriptions had not been updated since 1997. her next order of business was to create a new description for the sales representative position lief draft rob description is as follows:Sales Representative
The digital Age Games North American sales organization drives the placement, retail marketing, and retail advertising support for consumer goods in its established retail and distributon channels The sales representative must
- Manage U.S. video game distributors and other regional accounts for both video game and PC game products
- Achieve quarterly sell-in objectives and revenue targets
- Maintain established accounts through regular customer contact in pursuit of follow-on sales Provide crisp and consistent feedback/communication to managers and others as required
Selection criteria.
- 2-3 years of experience in sales of entertainment products
- Bachelor’s degree
- Team player who can deal with ambiguity
- Customer service-oriented
- Strong presentation and communication skills
- Excellent organizational skills and attention to detail
Finally, Shirley made recommendations as to sources for new sales recruits Because knowledge of gaming and the product is central to the position, she recommended that the company primarily look to applicants who are existing employees in the company. Similarly, Shirley reasoned, by advertising positions on the Internet, both on Digital Age’s website and other third-party job sites, Digital Age would attract tech-savvy applicants. Shirley insisted that these two sources would provide more than enough quality applicants. Shirley was quite satisfied with her analysis and recommendations, but management has some concerns and has scheduled a feedback meeting with her
Questions
- From the facts given, did Shirley do a proper job analysis, What else could she have done to evaluate the current positions’ Explain
- Evaluate the job description. Is there anything you would have added, deleted, or changed?
- Besides those recommended by Shirley, what other source(s) of applicants might Digital Age use for recruiting new salespeople? Why’,
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Competitive Strategies and Government Policies
$17.50Management has recognized the effect of changes in the real-world competitive environment and government policies on other industries and anticipates similar events occurring in their industry, so they ask you for a report considering the following points.
Write 1,400 – 1,750-word paper of no more than in which you describe how each of the following are or potentially will affect your industry or one with which you are familiar:
- New companies entering the market, mergers, and globalization, on pricing and the sustainability of profits: Identify the type of merger activity in your industry or one with which you are familiar-horizontal, vertical, or conglomerate-and explain why you made that choice.
- Current and expected government policies and regulations, including taxes and regulations in place to address issues related to externalities
- Global competition on the decisions made by management with regards to change in labor demand, supply, relations, unions, and rules and regulations in your chosen industry
- Recommend how the industry you chose may respond to each of the previous points.
Format your paper consistent with APA guidelines.
Week 5 Learning Team Eco 365
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BUS 150 INDIVIDUAL PROJECT: Career Plan of a Shift Manager
$10.00BUS 150 INDIVIDUAL PROJECT:
Career Plan (40 pts)
Due: See Greensheet
This assignment is to be done individually. The objective of this assignment is to map out the next 10 years of your career as well as anticipate the effect life changes might have on that career.
Essentially to reflect on three questions……..
Where am I now?
Where do I want to be?
How can I get there?
Career plans are to be a minimum of 4 pages in length, double spaced, 12 pt font with 1 inch margins on all sides. You should include a cover page (name, class, date) and a bibliography (if you cite references). Mechanics (spelling, grammar, etc) will be graded! Proofread.
You may write this using the format below and number your sections (DO NOT include the questions) or you may weave the various questions into a narrative that better suits your writing style as long as you cover the ten questions.
The career plan should cover the following areas:
1. Current education and employment history
a. Current resume (does not count as one of the pages). Attend or view an online “Resume Workshop” at the Career Center if you need help on this.
b. Brief narrative about employment and education background
2. Influences on career choices / major choices
a. What influenced you to choose the career you are in or the major you selected?
3. Describe your style, Myers-Briggs type and / or your Disc results or other career tools (many of these tools are available at the Career Center Web site and on Face Book or other web sites)
a. Are they accurate or not and why?
b. What are your areas of strength? Need more development areas?
4. Ten Year Career goals and aspirations
a. Where do you see yourself in 10 years and why? What will be your goal?
5. Career timeline
a. Go to SPARTAjobs or a Company Careers page on the internet and identify an intern or entry level career position that you want to obtain based on your degree (attach it)
b. Future job description at 5 years (attach one or briefly describe)
c. Future job description at 10 years (attach one or briefly describe)
6. Required education to achieve career goals and why?
7. Required work experience to achieve career goals and why?
8. Other additional requirements to achieve career goals. Be specific.
a. What else will you need in order to achieve your career goals such as:
What am I good at already?
What do I need to work on?
What could help me along to achieve my goals?
Additional coursework or skills required to be successful?
9. How life changes could affect your career path – give examples that could impact you.
10. How will I measure my success? How will I hold myself accountable?Additional Files:
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Current Market Conditions Competitive Analysis: Wal-Mart
$22.50Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.
Select a potential competitive organization and a product in that organization.
Write a 1,400 – 1,750-word paper of no more than analyzing the current market conditions. Address the following topics:
· A short history of the organization and a description of their product
· Factors that affect demand, supply, and equilibrium prices in the market in which the competitor organization operates: Define the market for your chosen product, including an analysis of its competitors, potential customers, or potential buyers.
· Any issues or opportunities your organization or industry faces that affect its competitiveness and long-term profitability with regards to your product: This may include, but is not limited, to the following elements.
o Price elasticity of demand
o Technological innovation
o The relationship between the amount of labor & capital employed and the law of diminishing marginal productivity
o Cost structure
· Factors affecting variable costs, including productivity and others that change the supply of and demand for labor
· Factors affecting fixed costs
Make recommendations on how your organization can maximize their profit-making potential, and successfully compete in the new market. Consider the effect your recommendations may have on marginal revenues and costs.
Format your paper consistent with APA guidelines.
ECO 365 Week 3 Current Market Conditions Competitive Analysis Paper
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Current Market Conditions Competitive Analysis: Nike
$17.50Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.
Select a potential competitive organization and a product in that organization.
Write a 1,400 – 1,750-word paper of no more than analyzing the current market conditions. Address the following topics:
· A short history of the organization and a description of their product
· Factors that affect demand, supply, and equilibrium prices in the market in which the competitor organization operates: Define the market for your chosen product, including an analysis of its competitors, potential customers, or potential buyers.
· Any issues or opportunities your organization or industry faces that affect its competitiveness and long-term profitability with regards to your product: This may include, but is not limited, to the following elements.
o Price elasticity of demand
o Technological innovation
o The relationship between the amount of labor & capital employed and the law of diminishing marginal productivity
o Cost structure
· Factors affecting variable costs, including productivity and others that change the supply of and demand for labor
· Factors affecting fixed costs
Make recommendations on how your organization can maximize their profit-making potential, and successfully compete in the new market. Consider the effect your recommendations may have on marginal revenues and costs.
Format your paper consistent with APA guidelines.
ECO 365 Week 3 Current Market Conditions Competitive Analysis Paper