Showing 1207–1215 of 1959 results
-
Benefits and Risks of Using Financial Derivatives
$35.00by Fiverr TutorsMN-M505 Derivatives and Risk Management Individual Coursework Assignment
Coursework Brief
Warren Buffet once described derivatives as ‘financial weapons of mass destruction’. Discuss the benefits and risks to firms of hedging with derivatives.
Reading for this coursework will be given below
Key Marking criteria will include:
- Initiative: originality, innovativeness of answer
- Assignment Structure: clarity of aims, objective, structure and presentation
- Quality of Writing: Readability and ability to convey key message(s) concisely
- Understanding of established knowledge
- Insightfulness of Analysis: Interest and usefulness of findings, conclusions drawn.
- Understanding: Assignment demonstrates students have understood key topics
- Overall Quality of Assignment
Please note:
- The maximum file size that can be uploaded is 20mb. If your file is larger than this it is usually because you have included a lot of images – you should either remove some if possible, or else convert them to a more efficient format to bring the file size down (e.g. .png or .gif).
Derivatives – risks and benefits: References
Berkshire Hathaway Annual Report (2002)
http://www.berkshirehathaway.com/2002ar/2002ar.pdf
Edwards and Cantor ‘The collapse of Metallgesellschaft, unhedgeable risks, poor hedging strategy or just bad luck’, The Journal of Futures Markets, 1995, issue 3, pgs 211-264 (available through library electronic journals – EBSCO)
Sill K ‘The economic benefits and risks of derivative securities’, Federal Reserve Bank of Philadelphia, Jan/Feb. 1997 pgs. 15-26
Case study: ‘Not Just One Man – Barings’ – download from http://ifci.ch/137550.htm
Case study of rogue trader John Rusnak: ‘How to lose a billion’ – download from: http://www.guardian.co.uk/business/story/0,3604,818620,00.html
Corporate risk hedging strategies and shareholders’ value creation: The South West Airlines case, Kellogg School of Management Discussion Paper, Massimo Mancini (2009) http://www.kellogg.northwestern.edu/research/risk/projects/Massimo%20Mancini%20Research.pdf
Richard Cobbs and Alex Wolf ‘Jet Fuel Hedging Strategies: Options Available for Airlines and a Survey of Industry Practices’ Kellogg School of Management Discussion Paper
Spring 2004
http://www.kellogg.northwestern.edu/research/fimrc/papers/jet_fuel.pdf
-
Talking to Heidi: Choosing the Right Communications Mix case study
$60.00by Fiverr TutorsAs part of the formal assessment for the BA (Hons) Business you are required to submit a Marketing Communications assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.
Students will be required to analyse the case and respond to a range of questions based on both the case study and their understanding of the theory and practice of Marketing Communications.
Learning outcomes
- Compare and contrast different aspects of communication theory and practice.
- Critically evaluate and select appropriate channels of communication for marketing
- Apply advertising theory to practical situations.
- Utilise marketing research to make effective decisions.
- Demonstrate knowledge of international aspects of marketing
Assignment Tasks
With reference to the information in the Talking to Heidi: Choosing the Right Communications Mix case study (shown below) and from other sources you feel would be useful, answer the following questions.
Notes:
– Answer all three questions.
– Word limit is 3,000 words in total (i.e. for all questions)
– All questions carry equal marks.
- You are a cosmetics company aiming a new revolutionary skin cream at Heidi compare and contrast what would you need to consider before deciding on your choice of communications mix? You should take into account relevant theory in formulating your response.
(Third of the Total Marks: 33.3%) (Learning outcomes tested: All)
- Critically evaluate and develop a communications campaign for this skin cream aimed at Heidi, taking account of the considerations you have identified in question one what tools do think would be most appropriate and why? You should consider what international aspects need to be taken into account in formulating your response.
(Third of the Total Marks: 33.3%) (Learning outcomes tested: All)
- Outline the benefits of undertaking an integrated marketing communications campaign with Heidi rather than just using tools in isolation.
(Third of the Total Marks: 33.3%) (Learning outcomes tested: All)
Talking to Heidi: Choosing the Right Communications Mix
Yasmin Sekhon
University of Bournemouth
So what does Heidi mean? Heidi is an acronym for young women who are highly educated, independent, degree-carrying individuals. This segment is growing and has the potential to spend a lot of money. Why is that? It is because they are part of the ‘me’ generation and make decisions based on their own individual wants and needs. As a newspaper article revealed “These single-but-not-sad disco dollies are brand sluts and wear masstige fashions (mass products with designer prestige — such as Stella McCartney at H&M). They’re also valuephrenics — they scrimp some of the time, but will splash out on a Prada bag (because they’ve been brandwashed)”.
So what is the best way to communicate to this segment? A group that has to balance work and play and doesn’t have a lot of time to waste. Whatever message you wish to communicate it needs to be to the point and let the Heidis out there know exactly what you are trying to say.
A typical Heidi is aged between 25-35 years and loves to socialize. To target this group successfully the right communications mix needs to be used. The use of television to target messages might be a futile activity if Heidi is out with friends in the evening. If Heidi does stay in, what will she be watching, an episode of the Hills on MTV or Desperate Housewives on Channel 4? Effectively communicating the message to Heidi means organizations need to consider the key ‘touch points’ they have with her.
Television advertising at the right time, in between the right programme may be one part of the communications mix. However there are other communications tools that could potentially be more effective and more personal.
The use of email is another communications tool that could be used. Imagine Heidi at work. During her lunch or coffee breaks she needs to find the perfect pair of shoes for her night out and time is of the essence. A potential way to communicate your campaign or any offers you might have is to email her. Once the email arrives she is able to examine all the shoes on offer without even moving from her desk. She is able to find out your product offerings, the cost, the delivery time, the colour and shoe sizes available. This is a more effective and more personal tool than advertising which is a non-personal form of communication and the message cannot always be as individualized as Heidi would want it.
Another key consideration is that Heidi buys from a range of organizations, from the high street to more exclusive shops where top designer brands are sold. This means that Heidi is not necessarily brand loyal but will purchase depending on where she is going, with whom and when. When going to the gym, the high street will suffice for clothes. However if Heidi is letting her hair down on Saturday night and will be visiting a cocktail bar, followed by a dance in the night club, branded clothes and accessories are a must. This has implications to the marketer as Heidi’s ever changing needs must be fulfilled and so the message has to be tailored accordingly. However, more importantly, the medium through which the message is conveyed is key. The use of print advertising particularly fashion magazines will be referred to by Heidi when making these decisions. She will be thinking about what is trendy, what is most fashionable, what the celebrities are wearing, and this will impact on her own purchases. The use of magazines is one method which could also be integrated with a direct response campaign. These integrated methods would ensure that the business can reach Heidi with its message. Furthermore, by using direct response media, this will mean that direct contact is also being made with Heidi, thus creating a dialogue with her.
Things to consider when deciding on the ultimate communications mix for Heidi:
- Her disposable income is between £30,000 – £40,000;
- Heidi is happy to make use of store cards, credit cards and loans;
- Heidi is marrying later: The average age that women marry increased to 33.6 years for women (Office of National Statistics, 2007);
- Social networking is a big thing, especially the use of Facebook and Bebo. Another equally important consideration is that Heidi is independent. What are the implications of this to the marketer? Firstly if Heidi is making her own decisions she will also have full control over her finances and so in turn what she consumes. It is likely that even as an independent young woman her reference groups may be a mixture of friends and work colleagues. Her wider reference groups may consist of celebrities and fashion models that might also inspire her consumption. This then influences an organizations choice of marketing mix since whatever tool is chosen it needs to be endorsed by the right celebrity and the right celebrity is forever changing.
All of these factors are vital and will impact on Heidi’s decision-making when choosing what product to buy or what service to use. So an integrated campaign, that can make use of a number of communications tools, will have the most impact and will be noticed by the busy but ever trendy Heidi.
In summary, when choosing the right communications mix for Heidi it is not a straightforward task. This young, savvy, independent and career-minded target group knows what it wants. Heidis are not going to be led aimlessly by marketers and so traditional forms of communication may not be as effective. In fact, in today’s marketing arena where media is more fragmented and the choices are varied they will decide on what they respond to or not and it could be that more personal communications and the use of advocacy is an important consideration. Without it, the marketer could be missing out on a very lucrative market that has potential to grow.
Source: Yasmin Sekhon. (2010). Talking to Heidi: Choosing the right communication mix. In: Baines, P. and Fill, C. Marketing. 2nd ed. Oxford: OUP Oxford. p435-7.
Guidelines:
You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the Harvard system. The My Study Skills Area contains the following useful resources; Study
Skills Guide (containing a Harvard Referencing section) and a Harvard Referencing Interactive Tutorial. You must use the Harvard Referencing method in your assignment.
Additional notes:
Students are required to indicate the exact word count on the title page of the assessment.
The word count excludes the title page, executive summary, reference list and appendices. Where assessment questions have been reprinted from the assessment brief these will also be excluded from the word count. ALL other printed words ARE included in the word count. Printed words include those contained within charts and tables. See ‘Word Count Policy’ on the homepage of this module for more information.
Assignments submitted late will not be accepted and will be marked as a 0% fail.
Your assessment should be submitted as a single Word (MS Word) or PDF file. For more information please see the “Guide to Submitting an Assignment” document available on the module page on iLearn.
You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice. (See the Student Handbook which is on the homepage of your module and also in the Induction Area).
-
Horizon Cycle Factory (HCF) Case Study – Auditing II Group Assignment
$5.00by Fiverr TutorsAuditing II – Group Assignment
Horizon Cycle Factory (HCF) is a large manufacturer and distributer of racing bikes. They have been in business since 1937. Their annual revenues exceed $17,000,000 and profit exceed $2,500,000 annually. Their operations are in 29 different countries in Asia, Europe, and the Americas. They have 1,700 customers around the globe. Recently they had an issue with their existing Auditing Firm and have decided to start using your Audit firm for their 2013 financial statements. Your team has been assigned to audit the revenue cycle of HCF. During your initial inquiry you uncovered the following facts:
- HCF has three different departments to handle the activities in the revenue cycle; the order and shipping department, the billing department, and the accounts receivable department.
- HCF has a process of approving their customer credit. Once a customer is approved for credit, it is valid until the customer continues doing business with HCF.
- The credit approval requires the customer to fill out a standard application. After the application is reviewed by the credit manager, it is sent to the controller for the final approval.
- HCF uses an outside shipping company for shipping their goods to their customers.
- The orders of the customers are usually taken via phone or over the internet. There are a few customers who send their orders hard copy but the number of those customers are reducing rapidly.
- The breakdown of the accounts receivable account is as follows:
Number of Customers Balance of A/R for each Customer Total Accounts Receivable 17 Greater than $18,000 $650,000 345 Greater than $2,500 $1,250,000 1200 Less than $2,500 $2,250,000 - The CEO and the CFO of the company were hired together in December of 2012 and they both used to work at HCF biggest competitor Fast and Furious Cycles.
Required:
- Identify and describe the issues that have the potential to increase the inherent risk.
-
ADIDAS Operation Strategy and Management
$60.00by Fiverr TutorsADIDAS is the chosen one, The chosen business should have large operations and supply chain Management activities.
Read carefully below three questions and answer them
- State the mission, vision, and identify the SWOT analysis that are relevant to the Operations Strategy at the chosen business (5 marks)
- From your search, experience, and from the course materials identify the ten strategic operations management decisions ( the main core, The Ten Strategic Decisions Operations Management to be written in detail) (20 marks)
- What is substitution, Scale, and restructure Effects” in operations management in the internet age? Support your argument with relevant example from the UAE context (5marks)
Pages: 12, double spaced
Economic upheaval which could affect the capital and money markets
-
Linked Exchange Rate System in Hong Kong
$40.00by Fiverr TutorsIntroduce the Linked Exchange Rate System in Hong Kong, and find several examples of the Linked Exchange Rate System in Hong Kong. Provide an analysis of the examples including the advantages and disadvantages.
Pages: 8, double spaced
-
Strategic Management Capstone Report
$40.00by Fiverr TutorsA capstone report about two companies that merged together. The fist company is ADNATCO and the second is NGSCO. The report should cover:
a. Details about each company before the merger
b. How they merged
c. Identify an appropriate management policy with an evaluation of associated pros and cons
d. discuss how the companies after the merger will operationalize the policy through its finance, marketing, and operation division
Pages: 8, double spaced
Sources: 7
Style: APA
-
Operations of the Islamic State
$35.00by Fiverr TutorsTopic: The operations of the ‘Islamic State’/ISIS/ISIL and the relevance of international humanitarian law
The draft outline should contain:(a) a brief description or abstract of the topic that you propose to address – ideally this should set out the specific questions that you wish to explore or the particular argument that you want to make or test;
(b) an overview of the structure (it may be useful to indicate how many words you anticipate assigning to each section);
(c) a list of the sources you have consulted, as well as other sources that you %’oil consider in completing your research for the paper.
“please use only academic sourcePages: 3, double spaced
Sources: 7
Style: Oxford
-
Contribution that human resource management
$25.00by Fiverr TutorsWrite you critically evaluate the contribution that human resource management makes to the efficiency and effectiveness of an organization. Focusing on the changing face of recruitment and selection and how this has a negative effect on employee engagement.
Pages: 10, double spaces
Sources: 5
Style: APA
-
Concepts of own price and income elasticity of demand
$30.00by Fiverr TutorsQuestion
Explain the concepts of own price and income elasticity of demand. Assess how useful an understanding of these concepts would be to the management of a luxury, family owned, hotel in Edinburgh and Draw at least one diagram and keep all the labels clear also In your analysis please use the concept of the elasticity to explain. (Market power, Arbitrage, Demand curve, Price elasticity in demand and Price discrimination)
Assessment Criteria: Essential Points
- When planning and preparing your answer you should review the assessment criteria for this assignment. A copy of this is attached to this document.
- Your answers must be rigorous and analytical.Do not write in a descriptive style. Internal and external examiners do not reward “thin” .
- You must use proper referencing throughout your answer. At MBA level you must refer to relevant texts, relevant journals and case examples. In addition, you should use the Harvard or other standardized referencing format.
- You do not need to assume that the tutor knows literally nothing about the economics of the business environment!
- Useful on-line search facilities are available via the university library electronic databases, e.g. Business Source Premiere and Science direct, which have many full-text articles.
- YOU MUST SHOW EVIDENCE OF HAVING READ AT LEAST 10 RELEVANT ACADEMIC JOURNAL ARTICLES OR TEXTS (PROPERLY REFERENCED) IN ORDER TO RECEIVE A MARK FOR THIS COURSEWORK. INTERNET WEB SITES DO NOT COUNT FOR THIS PURPOSE.
Assessment Form
Key to Grading:
A – Distinction; B – Merit; C – Average; D – Poor; E – Fail; N/A – not applicable
CRITERION GRADING
- Relevance to topic. N/A A B C D E
- Background research: N/A A B C D E
application of theory
to the topic.
- Analysis & interpret
-ation of material. N/A A B C D E
- Appropriate use of N/A A B C D E
diagrams.
- Quality of conclusions
& recommendations. N/A A B C D E
- Use of reference N/A A B C D E
material& bibliography.
- Presentation, layout
& organisation . N/A A B C D E
Overall Percentage** =
Additional Comments:
Quality of Work**
PercentageRange
Distinction
70 – 100% Merit 60 – 69% Average 50 – 59% Poor 40 – 49% Fail 0 – 39% - Module Resources
Essential Reading:
Mulhearn, C. & Vane, H., (2012), Economics for Business, 2nd Edition, Palgrave MacMillan
OR
Griffiths, A. & Wall, S. (2011), Economics for Business & Management, 3rd Edition, Prentice Hall Publishers
Recommended Reading:
McAleese, D. (2004), Economics for Business: Competition, Macro – stability and Globalisation, Prentice Hall Publishers Lecture slides also indicate relevant topic based readings.
Required Equipment
Access to Winecon software via licensed downloading or Faculty open access labs