Showing 1207–1215 of 1965 results
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Assessment of Tet Offensive
$20.00by Fiverr TutorsTopic:
The arguments made and supported that the Tet Offensive was a military disaster for the North Vietnamese and particularly for Viet Cong. Moss and others have also pointed out that the Tet Offensive was a major political victory for North Vietnam in that it escalated the anti-Vietnam War sentiments in the United State: Congress, in the media, and in middle-class America. give me your assessment of the Tet Offensive. What could have been done differently (if anything) to have averted the negative domestic political effects in America that resulted from the Tet Offensive?
Must be 4 pages in length as a double-spaced Word document (do not use Word Perfect), one-inch margins all around (one inch on the left and right margins, one inch at the and 1 inch at the bottom), and 12-point, Times New Roman font. Correct grammar, spelling, and Paragraphing are required. You need to edit your paper carefully to insure that what you have written is clearly understandable. Failure to edit will result in a lower grade regardless of the quality, of the content.
Pages: 4, double SpacedSources: 3
Style: Chicago
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Western economies are now primarily knowledge economies
$37.50by Fiverr TutorsModule: Employee Relations (MN7583) Assignment Question
Over recent years some have argued that developed Western economies are now primarily ‘knowledge economies’. Critically assess this claim.
Approaching the question
To answer this question you will need to reflect on the claims and arguments that underpin the of the concept knowledge economy – in short, you need to consider the key components of the knowledge economy and assess the extent to which economies are actually characterised by these.
These issues are covered extensively in section four and section seven of the Study book.
You should read extensively the study book (particularly the relevant sections), and log onto the blackboard webpage for additional readings. I would also encourage you to take use the Support Forum to discuss both will fellow class mates, and the module leader.
I also advise that you use the electronic databases (for example, Business Source Premier and Emerald) in the library to search for academic articles, as individual research beyond the readings recommended, is always encouraged.
Students are reminded that whilst some questions may very evidently refer to a particular unit they are all designed to span issues across the entire module. A full answer to the question will require reflection on the issues that you have encountered throughout the module. It is important to bear in mind that the content of your answer will depend on the argument that you wish to put forward in answer to the question and not solely on the concepts that the question explicitly identifies.
Assessment Criteria
In addition to the criteria outlined above and in the Programme Handbook, students are expected to demonstrate:
- A sophisticated understanding relating to what is meant by the knowledge economy, and the assumptions about changes in the economy that this includes.
- Critically analyse the extent to which these changes have occurred
- Set your understanding of the importance of knowledge economy alongside a critical understanding of the way in which the employment relationship has changed over the last 30 years.
- Be able to apply appropriate scholarly theories and concepts.
- Demonstrate independent research that transcends the readings available in the module handbook.
Apply (where necessary) scholarly evidence to support and/or prove claims.
References (If applicable)
Please also ensure that you have read the advice on assignment writing and referencing which is available at: http://www.le.ac.uk/ulmc/existingstudents/assignwritingguidelines.pdf.
Word limit: 3,500
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Strategic and Financial Analysis of Ford Motor Company Paper
$35.00by Fiverr TutorsDissertation Title:
Strategic and Financial Analysis of Ford Motor Company
(in the year of 2009, during the economic crisis)
Problems in Ford Motor Company(case is in page 580):
- It had a big loss during the economic crisis
- High inventory, huge operating costs
- It sold most prestige brands like Jaguar, and try to sell Volvo division
(You can add more)
Threats:
The auto manufacturing industry has been crushed of late by the global economic recession as consumer demand for new autos has plummeted.
Consumer confidence is the lowest in 40 years, and unemployment rates exceed 10 percent in many areas.
Unavailability of credit and high unemployment has pushed automakers to rethink methods of producing and selling cars.
Automakers have faced rising costs of health care and pensions. The Big three also suffer from an oversupply for dealers.
Many banks are just not making car loans.
The government bailout money is diminishing, and Ford has exhausted its credit lines
Main structure:
- Motivation of the topic:
- Originality of contribution:
- Dissertation structure:
- Introduction
- Literature review (main part)
- Methodology (main part)
- Build the theory on strategic valuation
- Application of the theory and model to the company(PESTEL, Five Force, etc.)
- Critical analytics pertaining to case studies
- Conclusion
- Empirical analysis
- Conclusion
- Initial bibliography:
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ICM 280 Individual Coursework Assignment
$50.00by Fiverr TutorsICM 280 Individual Coursework Assignment
Bahrain Islamic Bank, Ithmaar Bank and Kuwait Finance House-Bahrainare Islamic banks based in Bahrain.
Required:
On the basis of the annual reports for the 2013 financial year, make a comparative evaluation, using the CAMELS criteria, of the performance of these banks for the 2013 financial year, with particular emphasis on capital, asset quality, and earnings.
You may also wish to refer to the 2012 annual reports which are available from the web sites.
This assignment counts for 30% of the course mark.
Pages: 13, double spaced
Include Financial analysis
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Response: Fuel hedges seen hurting airlines Case
$50.00by Fiverr TutorsCoursework Task
You are the treasury manager of FlyAir Airlines, a low cost long haul airline based in the Far East. Your Chief Executive Officer (CEO) has just presented you with the newspaper article ‘Fuel Hedges Seen Hurting Airlines’, which he has recently read. .
Fuel hedges seen hurting airlines
INVESTORS from Sydney to Mumbai cheered the plunge in crude-oil prices, sending Asian airline shares to their highest level in three years. The bad news is several carriers could end up losing money from the sudden drop.
Some Asian carriers, like Singapore Airlines Ltd (SIA), have hedged fuel at an average of US$116 (RM402.52) a barrel of jet fuel, when spot market rates are about US$85. That can result in losses on paper as airlines will have to account for their hedges or pay charges to unwind contracts prematurely.
Oil’s dramatic decline in the past month is a replay of events in 2008 and 2009, when Hong Kong-based Cathay Pacific Airways Ltd, Chinese carriers and SIA all reported millions in losses because of bets on fuel. An inability to take advantage of a drop in their biggest expense also means airlines may be reluctant to cut fuel surcharges and lower ticket prices for consumers.
“It’s like going to the casino,” Mark Clarkson, a Singapore-based business development director at OAG Aviation, said about hedging. Potential losses sometimes could be much bigger than at a casino, he said.
Brent and West Texas Intermediate crude fell 18 per cent last month, the biggest monthly decline since November and December 2008, after the Organisation of Petroleum Exporting Countries maintained its output, opting to force United States shale gas producers to cut supply. Oil prices are hovering around the lowest in five years.
Jet-fuel swaps in Singapore slumped 13 per cent last month, according to data from PVM Oil Associated Ltd, a London-based broker. The price fell 4.6 per cent to US$83.50 a barrel on Saturday, the lowest since August 2010.
Jet fuel is the biggest expense for most Asian airlines, accounting in some cases for as much as 50 per cent of total costs.
Airlines that buy more fuel at spot prices, such as Qantas Airways Ltd and Asiana Airlines Inc, stand to gain more from the drop in oil prices. The price decline is “massive” for the AirAsia group, chief executive officer Tan Sri Tony Fernandes said last month.
SIA hedged 65.3 per cent of its fuel needs in the six months to March at an average price of US$116 a barrel of jet fuel.
“We do have hedges in place. And that’s going to mute the effect of lower fuel prices,” Stephen Barnes, SIA’s chief financial officer, said at an earnings briefing November 7. “On the other hand, it will protect our earnings from the full effects of a bounce if that were to happen.”
Six years ago, when crude prices plunged more than 50 per cent, it pushed Cathay Pacific into its first annual loss in more than a decade.
Its finance director Martin Murray said in August that the airline hedged 44 per cent of projected fuel needs for next year at US$101 a barrel of Brent crude, and 25 per cent of its needs for 2016 and 2017 at US$99 a barrel.
“The benefits are more skewed toward those who have low hedge coverage,” said Timothy Ross, the head of Asia-Pacific transport research at Credit Suisse Group AG.
Qantas has “significant scope” to benefit, said Andrew McGinnes, a company spokesman.
About 70 per cent of the fuel that Qantas will need to use in the six months ending June will be bought close to spot prices, McGinnes said by e-mail. He said the remainder will be priced between current levels and the higher prices seen prior to September.
Asiana, South Korea’s second-biggest carrier, has increasingly bought its fuel at spot prices since 2011 and has this year hedged 8.4 per cent, according to Lee Hyo Min, a spokeswoman. China Eastern Airlines Corp doesn’t hedge, said James Wang, a spokesman for the Shanghai-based carrier. Bloomberg
Cathay Pacific posted its first annual loss in more than a decade when crude prices plunged more than 50 per cent six years ago. Bloomberg picNew Straight Times 6th December 2014
You have for many years been hedging your exposure to fuel prices and on reading the article the CEO became concerned that such a policy was costing the airline money.
Required
Draft a response to the CEO outlining the arguments for and against your company engaging in hedging its exposure and recommend what the future policy should be.
In your work you must discuss the underlying theory on whether hedging increases corporate value and include evidence from recent academic journal articles
Reading
Books
Eun C. & Resnick B. – International Financial Management (5th Ed)
Pages 205 to 210
Stephens J Managing Currency Risk
Pages 33 to 40
Buckley A Multinational Finance (5th Ed)
Pages 180 to 190
(There is an electronic copy of the last two books available in the library electronic resources)
Journal Articles
Why firms in the UK use interest rate derivatives
Adedeji A, Baker R.
Managerial Finance Volume 28 Number 11 2002
Risk management theory; a comprehensive empirical assessment.
Klimczak
MPRA paper no 4241 November 2007
UK Corporate use of derivatives
Bailly N, Browne D, Hicks E, Skerrat
European Journal of Finance 9 (163-193) (2003)
International evidence on Financial Derivative usage,
Bartram S, Brown G, Fehle F
Financial management Spring 2009
Pages: 10, double spaced
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Application of Maxims of Equity
$37.50by Fiverr TutorsEITHER:
Question 1
Ezekiel Blaster, a Labour MP, made a will in 2012 in clause (a) of which he left “Cloudy Mansions”, a block of flats worth £6.7m, which he owned, “to George Simpkins and Eric McNulty [two fellow MPs] to hold the property upon the terms which I have communicated or shall communicate to them”. There were also three other legacies in the will as follows:
(b) All my landed estates in Lancashire and the property thereon and contents
thereof for such order of nuns, monks and teaching orders of the Roman Catholic
Church as my executors and trustees in their sole and absolute discretion shall
select.
(c) I give the sum of £750,000 to the ‘Old Lunecasters’ Club’, London, to be utilised as the Committee of the Club should think best in the interests of the club.
(the club is an unincorporated association)
(d) £5 million for the upkeep of my horses for their lives and any of their offspring
until such time as a good home is found for them.
The residue of his estate was left to Jenny and David, his (adult) children by his second wife Katherine (now deceased), who were also made the executors and trustees of his estate.
In January 2013, Ezekiel told George that he wanted him to hold the property on trust for Mistress Xena, a professional dominatrix whose services Ezekiel had regularly used for the past ten years. George agreed, but in March 2013, after hearing a speech on family virtues by the leader of the opposition in Parliament, he wrote to Ezekiel and told him that he was now converted to the importance of the family, and would be prepared to act as trustee for a widow, but not for a mistress. In July 2013 Ezekiel secretly married Xena, and then remade his will in identical terms; Xena was one of three witnesses to the will. In September 2013, Ezekiel for the first time told Eric of his desire that Eric should hold “Cloudy Mansions” for Xena. Eric immediately responded that he believed Xena to be immoral and would never do anything to benefit her. On hearing this Ezekiel had a stroke and immediately died. Following Ezekiel’s death, George was informed of the marriage between Ezekiel and Xena.
In June 2013 Ezekiel had also:
(i) Given Xena authority to draw on his bank and building society accounts and wrote a memorandum for her telling her that from now on these “belonged to both of them equally, so that when he died they would belong to her”.
(ii) Executed a share transfer of 2500 of his shares in Blaster Imperial Ltd., a private family company, to Xena, and a transfer of the title to his house (title to which is registered) into joint names with Xena. He handed both of these to his solicitor Bill Sleepy for transmission to the company secretary in the case of the shares and the Land Registry in the case of the house.
(iii) He also wrote to the Gigantica Assurance Co. plc. requesting them to change the nominated beneficiary on his life insurance from Jenny and David to Xena.
Bill Sleepy misfiled and forgot about the share and land transfers. Gigantica Assurance filed Ezekiel’s letter, but owing to a clerical error did not amend the policy schedule or return to Ezekiel the form which, under their rules, was required to change the nominee.
Advise the executors and trustees (Jenny and David) as to the validity of the clauses in (b)-(d) inclusive.
And Advise Xena whether she can enforce the trust against George and Eric and the executors, and as to her rights, if any, in relation to the assets in (i) to (iii) above.
OR
Question 2
Angus, Bernard and Christine (A,B, and C) are the executors of John Langley’s will and trustees of the Langley family trust all of whom were resident in the Channel Islands. Under the trust one half of the capital is held on trust for John’s widow Elizabeth for life remainder equally to John’s children David (aged 25), Katherine (aged 22) and Mary (aged 17). The property in this half of the trust capital comprises first of shares in three private family companies founded by John’s grandfather and which John successfully built up into very successful businesses. The rest of the trust assets under this part of the trust consisted of shares in public listed companies and cash. The total value of this half of the trust was circa £22.95 million at the time of John’s death.
John created the Langley family trust in his will. Prior to John’s death in 2007 each company had a turnover of several million pounds and profits in the region of 10-25% pa. After the grant of probate of John’s will A, B and C appointed themselves directors of the companies and the companies paid them directors’ fees of £25,000 p.a. each from each company giving each trustee director an annual income from their directorships of £75,000.
The other half of the capital in the family trust is held on trust for David, Katherine and Mary in equal shares absolutely at the age of 28. Until then the income from the mostly public listed shares and bonds in this half of the trust was to be accumulated. There were also some shareholdings in private companies. A as one of the trustees of the Langley Family Trust, a major shareholder in these companies gained access to their account books and saw that several assets were undervalued. He tried to persuade the other trustees to purchase more shares in those private companies on behalf of the trust but they refused. A therefore purchased shares in the companies and was registered as a member having built up good relationships with the existing shareholders and boards of directors. He appointed himself director sold off the assets of the companies at a huge profit to the companies and helped make them more profitable. A made a total personal profit of £9.5 million from these activities.
The Langley trust also made considerable gains on their shares in those companies and the dividends received.
After approaches by David and Katherine and the retirement of Christine from her trusteeship, A and B decided to make an advance of capital to both David and
Katherine. They advanced £3 million of assets to David from the first half of the
trust (without consulting Elizabeth) to set up a small trust to help him maintain himself and his family. A further £1 million was advanced to Katherine from the second half of the trust to help her and her new husband in his business venture. Mary has also requested help towards her maintenance for university. A and B have also appointed a third trustee resident in the UK.
The private family companies in the first half of the trust now are suffering financially because of poor decisions made by A and B and the effects of the recession being exacerbated by their directors’ fees. In addition A and C received secret payments which they did not disclose to the boards of directors of the family companies in
return for persuading the companies to enter into contracts which were not in the companies’ best interests. The secret commissions amount to £497,000. The tax authorities have sent the trustees a huge tax bill because of their decisions to advance capital and appoint a UK resident trustee.
Advise the beneficiaries of the trust whether:
- They have any potential remedy against the trustees including whether or not the private companies have remedies against the A, B and C as directors.
- Whether the rule in Re Hastings-Bass [1975] Ch 25 (as restated in Futter vCMCR and Pitt v CMCR [2013] UKSC 26) may help to rectify the situation
- Whether the beneficiaries may bring the trusts to an end and claim the property for themselves (Mary will be 18 years old on 30 July 2014)
OR
Question 3
Compare and contrast the nature of a mere expectation or ‘spes’ in terms of transferring property to trustees with a contract to transfer or sell property which the seller does not yet own. In doing so also explain the extent to which, if any, the benefits of a contract may be the subject matter of a trust.
OR
Question 4
Examine the application of the maxims of equity in the context of trusts.
OR
Question 5
Examine the relationship between contracts and trusts in three of the following:
- Pensions,
- Unincorporated associations,
- The rule in Fletcher v Fletcher,
- Commercial loans for a specific purpose,
- Contracts (Rights of Third Parties) Act 1999,
- Customer Trust Accounts,
- Gifts in contemplation of marriage.
Word Limits
You are required on the front-sheets to certify the number of words used. If penalties were not applied, students who used excess words would gain an unfair academic advantage. A rough prima facie guide to length penalties on this course is as follows:
up to 10% over length: no penalty
10-50% over length 2-15 marks penalty
Above 50% over length 15- 25 marks or above penalty
This is a “rough prima facie guide” because discretion will be exercised at the borderlines of these classes. You may also escape penalties, though I hope none of you will be in this situation, if what you write is such nonsense that no academic advantage can have been gained by the excess words.
Footnote references are not included in the word count, nor are bibliographies (including Tables of Cases). For the sake of brevity in relation to footnotes you are therefore advised to use the “Harvard Citation system” of putting full details in the Bibliography and using only a short-form reference in the text. Alternatively you may use the law school’s recommended footnoting style or a consistent style like that in the Conveyancer and Property Lawyer or similar journal
Presentation of CWAs
(1) All CWAs must be either typed or word-processed. You must submit two copies of each and an electronic submission.
(2) Feedback/Evaluation Forms Standard feedback forms will be used.
Pages: 8, double Spaced
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Benefits and Risks of Using Financial Derivatives
$35.00by Fiverr TutorsMN-M505 Derivatives and Risk Management Individual Coursework Assignment
Coursework Brief
Warren Buffet once described derivatives as ‘financial weapons of mass destruction’. Discuss the benefits and risks to firms of hedging with derivatives.
Reading for this coursework will be given below
Key Marking criteria will include:
- Initiative: originality, innovativeness of answer
- Assignment Structure: clarity of aims, objective, structure and presentation
- Quality of Writing: Readability and ability to convey key message(s) concisely
- Understanding of established knowledge
- Insightfulness of Analysis: Interest and usefulness of findings, conclusions drawn.
- Understanding: Assignment demonstrates students have understood key topics
- Overall Quality of Assignment
Please note:
- The maximum file size that can be uploaded is 20mb. If your file is larger than this it is usually because you have included a lot of images – you should either remove some if possible, or else convert them to a more efficient format to bring the file size down (e.g. .png or .gif).
Derivatives – risks and benefits: References
Berkshire Hathaway Annual Report (2002)
http://www.berkshirehathaway.com/2002ar/2002ar.pdf
Edwards and Cantor ‘The collapse of Metallgesellschaft, unhedgeable risks, poor hedging strategy or just bad luck’, The Journal of Futures Markets, 1995, issue 3, pgs 211-264 (available through library electronic journals – EBSCO)
Sill K ‘The economic benefits and risks of derivative securities’, Federal Reserve Bank of Philadelphia, Jan/Feb. 1997 pgs. 15-26
Case study: ‘Not Just One Man – Barings’ – download from http://ifci.ch/137550.htm
Case study of rogue trader John Rusnak: ‘How to lose a billion’ – download from: http://www.guardian.co.uk/business/story/0,3604,818620,00.html
Corporate risk hedging strategies and shareholders’ value creation: The South West Airlines case, Kellogg School of Management Discussion Paper, Massimo Mancini (2009) http://www.kellogg.northwestern.edu/research/risk/projects/Massimo%20Mancini%20Research.pdf
Richard Cobbs and Alex Wolf ‘Jet Fuel Hedging Strategies: Options Available for Airlines and a Survey of Industry Practices’ Kellogg School of Management Discussion Paper
Spring 2004
http://www.kellogg.northwestern.edu/research/fimrc/papers/jet_fuel.pdf
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Talking to Heidi: Choosing the Right Communications Mix case study
$60.00by Fiverr TutorsAs part of the formal assessment for the BA (Hons) Business you are required to submit a Marketing Communications assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.
Students will be required to analyse the case and respond to a range of questions based on both the case study and their understanding of the theory and practice of Marketing Communications.
Learning outcomes
- Compare and contrast different aspects of communication theory and practice.
- Critically evaluate and select appropriate channels of communication for marketing
- Apply advertising theory to practical situations.
- Utilise marketing research to make effective decisions.
- Demonstrate knowledge of international aspects of marketing
Assignment Tasks
With reference to the information in the Talking to Heidi: Choosing the Right Communications Mix case study (shown below) and from other sources you feel would be useful, answer the following questions.
Notes:
– Answer all three questions.
– Word limit is 3,000 words in total (i.e. for all questions)
– All questions carry equal marks.
- You are a cosmetics company aiming a new revolutionary skin cream at Heidi compare and contrast what would you need to consider before deciding on your choice of communications mix? You should take into account relevant theory in formulating your response.
(Third of the Total Marks: 33.3%) (Learning outcomes tested: All)
- Critically evaluate and develop a communications campaign for this skin cream aimed at Heidi, taking account of the considerations you have identified in question one what tools do think would be most appropriate and why? You should consider what international aspects need to be taken into account in formulating your response.
(Third of the Total Marks: 33.3%) (Learning outcomes tested: All)
- Outline the benefits of undertaking an integrated marketing communications campaign with Heidi rather than just using tools in isolation.
(Third of the Total Marks: 33.3%) (Learning outcomes tested: All)
Talking to Heidi: Choosing the Right Communications Mix
Yasmin Sekhon
University of Bournemouth
So what does Heidi mean? Heidi is an acronym for young women who are highly educated, independent, degree-carrying individuals. This segment is growing and has the potential to spend a lot of money. Why is that? It is because they are part of the ‘me’ generation and make decisions based on their own individual wants and needs. As a newspaper article revealed “These single-but-not-sad disco dollies are brand sluts and wear masstige fashions (mass products with designer prestige — such as Stella McCartney at H&M). They’re also valuephrenics — they scrimp some of the time, but will splash out on a Prada bag (because they’ve been brandwashed)”.
So what is the best way to communicate to this segment? A group that has to balance work and play and doesn’t have a lot of time to waste. Whatever message you wish to communicate it needs to be to the point and let the Heidis out there know exactly what you are trying to say.
A typical Heidi is aged between 25-35 years and loves to socialize. To target this group successfully the right communications mix needs to be used. The use of television to target messages might be a futile activity if Heidi is out with friends in the evening. If Heidi does stay in, what will she be watching, an episode of the Hills on MTV or Desperate Housewives on Channel 4? Effectively communicating the message to Heidi means organizations need to consider the key ‘touch points’ they have with her.
Television advertising at the right time, in between the right programme may be one part of the communications mix. However there are other communications tools that could potentially be more effective and more personal.
The use of email is another communications tool that could be used. Imagine Heidi at work. During her lunch or coffee breaks she needs to find the perfect pair of shoes for her night out and time is of the essence. A potential way to communicate your campaign or any offers you might have is to email her. Once the email arrives she is able to examine all the shoes on offer without even moving from her desk. She is able to find out your product offerings, the cost, the delivery time, the colour and shoe sizes available. This is a more effective and more personal tool than advertising which is a non-personal form of communication and the message cannot always be as individualized as Heidi would want it.
Another key consideration is that Heidi buys from a range of organizations, from the high street to more exclusive shops where top designer brands are sold. This means that Heidi is not necessarily brand loyal but will purchase depending on where she is going, with whom and when. When going to the gym, the high street will suffice for clothes. However if Heidi is letting her hair down on Saturday night and will be visiting a cocktail bar, followed by a dance in the night club, branded clothes and accessories are a must. This has implications to the marketer as Heidi’s ever changing needs must be fulfilled and so the message has to be tailored accordingly. However, more importantly, the medium through which the message is conveyed is key. The use of print advertising particularly fashion magazines will be referred to by Heidi when making these decisions. She will be thinking about what is trendy, what is most fashionable, what the celebrities are wearing, and this will impact on her own purchases. The use of magazines is one method which could also be integrated with a direct response campaign. These integrated methods would ensure that the business can reach Heidi with its message. Furthermore, by using direct response media, this will mean that direct contact is also being made with Heidi, thus creating a dialogue with her.
Things to consider when deciding on the ultimate communications mix for Heidi:
- Her disposable income is between £30,000 – £40,000;
- Heidi is happy to make use of store cards, credit cards and loans;
- Heidi is marrying later: The average age that women marry increased to 33.6 years for women (Office of National Statistics, 2007);
- Social networking is a big thing, especially the use of Facebook and Bebo. Another equally important consideration is that Heidi is independent. What are the implications of this to the marketer? Firstly if Heidi is making her own decisions she will also have full control over her finances and so in turn what she consumes. It is likely that even as an independent young woman her reference groups may be a mixture of friends and work colleagues. Her wider reference groups may consist of celebrities and fashion models that might also inspire her consumption. This then influences an organizations choice of marketing mix since whatever tool is chosen it needs to be endorsed by the right celebrity and the right celebrity is forever changing.
All of these factors are vital and will impact on Heidi’s decision-making when choosing what product to buy or what service to use. So an integrated campaign, that can make use of a number of communications tools, will have the most impact and will be noticed by the busy but ever trendy Heidi.
In summary, when choosing the right communications mix for Heidi it is not a straightforward task. This young, savvy, independent and career-minded target group knows what it wants. Heidis are not going to be led aimlessly by marketers and so traditional forms of communication may not be as effective. In fact, in today’s marketing arena where media is more fragmented and the choices are varied they will decide on what they respond to or not and it could be that more personal communications and the use of advocacy is an important consideration. Without it, the marketer could be missing out on a very lucrative market that has potential to grow.
Source: Yasmin Sekhon. (2010). Talking to Heidi: Choosing the right communication mix. In: Baines, P. and Fill, C. Marketing. 2nd ed. Oxford: OUP Oxford. p435-7.
Guidelines:
You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the Harvard system. The My Study Skills Area contains the following useful resources; Study
Skills Guide (containing a Harvard Referencing section) and a Harvard Referencing Interactive Tutorial. You must use the Harvard Referencing method in your assignment.
Additional notes:
Students are required to indicate the exact word count on the title page of the assessment.
The word count excludes the title page, executive summary, reference list and appendices. Where assessment questions have been reprinted from the assessment brief these will also be excluded from the word count. ALL other printed words ARE included in the word count. Printed words include those contained within charts and tables. See ‘Word Count Policy’ on the homepage of this module for more information.
Assignments submitted late will not be accepted and will be marked as a 0% fail.
Your assessment should be submitted as a single Word (MS Word) or PDF file. For more information please see the “Guide to Submitting an Assignment” document available on the module page on iLearn.
You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice. (See the Student Handbook which is on the homepage of your module and also in the Induction Area).
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Horizon Cycle Factory (HCF) Case Study – Auditing II Group Assignment
$5.00by Fiverr TutorsAuditing II – Group Assignment
Horizon Cycle Factory (HCF) is a large manufacturer and distributer of racing bikes. They have been in business since 1937. Their annual revenues exceed $17,000,000 and profit exceed $2,500,000 annually. Their operations are in 29 different countries in Asia, Europe, and the Americas. They have 1,700 customers around the globe. Recently they had an issue with their existing Auditing Firm and have decided to start using your Audit firm for their 2013 financial statements. Your team has been assigned to audit the revenue cycle of HCF. During your initial inquiry you uncovered the following facts:
- HCF has three different departments to handle the activities in the revenue cycle; the order and shipping department, the billing department, and the accounts receivable department.
- HCF has a process of approving their customer credit. Once a customer is approved for credit, it is valid until the customer continues doing business with HCF.
- The credit approval requires the customer to fill out a standard application. After the application is reviewed by the credit manager, it is sent to the controller for the final approval.
- HCF uses an outside shipping company for shipping their goods to their customers.
- The orders of the customers are usually taken via phone or over the internet. There are a few customers who send their orders hard copy but the number of those customers are reducing rapidly.
- The breakdown of the accounts receivable account is as follows:
Number of Customers Balance of A/R for each Customer Total Accounts Receivable 17 Greater than $18,000 $650,000 345 Greater than $2,500 $1,250,000 1200 Less than $2,500 $2,250,000 - The CEO and the CFO of the company were hired together in December of 2012 and they both used to work at HCF biggest competitor Fast and Furious Cycles.
Required:
- Identify and describe the issues that have the potential to increase the inherent risk.